The challenge
LOVEA provides the following services: product distribution, logistics and marketing consultancy. Apart from LOVEA being a distribution company, the LOVEA capital group includes production companies, a media house, a product and packaging design studio and an advertising production department. Among the company’s best-known Polish brands is the Zwieger brand – created from scratch with cooking enthusiasts in mind. LOVEA is the exclusive distributor of the brand’s products. In 2020, with the outbreak of the pandemic, online ecommerce sales began to play an increasingly important role in the company’s turnover. Aiming at reducing costs, LOVEA took on the logistics services previously provided by an external company. The aim was to find an efficient way of securing shipments of pots, pans, knives, cutlery, kitchen accessories and tableware.
The solution
LOVEA recommended securing the shipments of the Zwieger products with Air Protect System air fillers. The Standard Plus air mats, in bubble size L, are a high-quality solution, thanks to which the flexible film, properly protects sensitive products and immobilises them in the carton boxes, while having a positive impact on the aesthetics of the packaging. Since the moment of switching to Standard Plus air mats, LOVEA’s customers have had no complaints about kitchen accessories being damaged in transportation of the goods. The company has also saved valuable storage space compared to other fillers, because APS fillers (unlike, for example, bubble wrap) are stored on an uninflated roll. The mats are filled with air efficiently and quickly, which is of considerable importance during the peak season when LOVEA sends out 1000 parcels a day and every second counts.
Our robust Standard Plus fillers have proved to be the key to effective packaging. Our satisfied customers give their feedback on Poland’s best-known auction portal.
“The Air Protect System is a great solution for our premium products. We strive to set trends in the area of parcel packaging. APS fillers provide excellent protection and look good without causing trouble at the packing station or in the customer’s home like other loose protection materials” – Grzegorz Krycka, Managing Director of LOVEA Sp. z o.o. Limited Partnership
The result
- having the certainty that the product reaches the customer undamaged, in a good condition and in tact
- positive comments and very good feedback from satisfied customers with regard to the packaging method
- improved product appearance when unpacking the goods
- saving on shelf space while not increasing shipping costs
- optimisation of packaging experience
- environmentally friendly due to the use of recyclable packaging materials